Social media is an essential communication tool for organizations in all industries. It is the go-to source of information for many consumers and clients. Effective social media marketing can connect organizations to new and existing consumers, help to build loyalty, and can help organizations to achieve a variety of different business-related goals. This course focuses specifically on the how-to’s of social media marketing.
We will cover the foundations of social media marketing, including basics of social marketing strategy, identification of social consumers, and how social communities can be managed. We will also cover the four zones of social media beginning with social community and including social publishing, social entertainment, and social commerce. The course will conclude with an overview of social media metrics, measurement, and consumer insights.
- Business Acumen
Develop understanding of basics of social media marketing
Analyze the four zones of social media and their application to organizations
Develop understanding of social media data management and measurement
In-Person / Online
$130/per person**Group pricing available for teams
A part of our complimentary Leadership Exploration Series. Building healthy and vibrant organizations require a balance of investments in your team, your organization, and yourself. This session will focus on leadership from an organizational perspective and will provide an overview of six critical aspects of leadership that result in long term organizational success and sustainability.
Join us for our complimentary Leadership Exploration Series focused on simple, effective strategies to enhance your wellbeing. Using Martin Seligman's PERMA model, participants will explore five variables leading to enhanced wellbeing: positive emotion, engagement, relationships, meaning and achievement.
A practical session on proven strategies to promote healthy communication and deliver higher performance. Participants will explore how Carl Rogers' model of
transparency, warmth, and sensitivity can improve working relationships and individual wellbeing.
Join us for a 2-day training focused on building team trust, a team foundation, team cognition, and enhancing team resilience. During these sessions you will complete a team culture assessment and build a team roadmap using the strategies learned.
Join us for our complimentary Leadership Exploration Series focused on helping leaders understand how to unlock the performance and potential of members of their team by utilizing coaching skills and frameworks.