TRAINING OVERVIEW

Social media is an essential communication tool for organizations in all industries. It is the go-to source of information for many consumers and clients. Effective social media marketing can connect organizations to new and existing consumers, help to build loyalty, and can help organizations to achieve a variety of different business-related goals. This course focuses specifically on the how-to’s of social media marketing.

We will cover the foundations of social media marketing, including basics of social marketing strategy, identification of social consumers, and how social communities can be managed. We will also cover the four zones of social media beginning with social community and including social publishing, social entertainment, and social commerce. The course will conclude with an overview of social media metrics, measurement, and consumer insights.

LEADERSHIP COMPETENCIES:

  • Business Acumen
  • Communication

LEARNING OBJECTIVES:

  • Develop understanding of basics of social media marketing

  • Analyze the four zones of social media and their application to organizations

  • Develop understanding of social media data management and measurement

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TRAINING DETAILS

Length:

2 Hours

Offered:

In-Person / Online

Training Fee:

$130/per person

**Group pricing available for teams

Interested in bringing this training to your organization? Request it now for your team.

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