TRAINING OVERVIEW

This class is designed for professionals who are responsible for managing relationships between organizations and the public. It is designed specifically to provide tools for Public Relations writing for use in any field.

The course begins by addressing the role of the public relations writer, provides an overview of the ethical and legal responsibilities of PR writers, and includes an exploration of the concepts of persuasion as they relate to PR writing. The course also provides registrants with an overview of public relations writers’ key tools and their uses including strategies for media management (i.e. media kits, pitches, backgrounders, and columns) as well as explores best practices and provides tools to support writing for select stakeholders and publics.

Case studies will be used as opportunities throughout this course to engage with and apply the tools and techniques covered.

LEADERSHIP COMPETENCIES:

  • Business Acumen
  • Communication

LEARNING OBJECTIVES:

  • Develop understanding of the role of the public relations writer

  • Develop understanding of key aspects of legal and ethical responsibility in public relations writing

  • Engage with and develop understanding of PR writing tools and techniques for managing the media and stakeholders/multiple audiences

  • Apply best practices in public relations writing

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TRAINING DETAILS

Length:

2 Hours

Offered:

In-Person / Online

Training Fee:

$130/per person

**Group pricing available for teams

Interested in bringing this training to your organization? Request it now for your team.

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